A peach-perfect world brought to life for the arrival of Momo Puri at W Cosmetics.
Inspired by the Japanese skincare brand’s playful identity, the pop-up was designed as a fresh, immersive expression of Momo Puri. Soft blush and vibrant pinks transformed the rooftop setting, with oversized cherry blossom trees framing the activation and creating an immediate sense of impact against the Sydney skyline.
Custom branded flooring, sculptural product displays and a layered backdrop carried Momo Puri’s visual language throughout the space. The brand’s signature peach became a playful design motif, from floral graphics and product styling to the hot-air balloon inspired feature display, creating moments of discovery while keeping the products at the centre of the experience.
Suspended pink lanterns extended the activation overhead, while the blossom canopy and warm afternoon light created a dreamy, almost surreal environment for guests to explore, experience the collection and engage with the brand.
Playful, feminine and unmistakably Momo Puri. A beauty activation designed to turn a product launch into an experience.
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