Sportscraft unveiled its Autumn 2025 collection, Autumn Awakening, through an intimate April Lookbook experience that reflected the brand’s refined expression of modern luxury.
LLS delivered a full service encompassing design, styling and installation, creating a cohesive guest journey from the building’s front entrance, up the stairs and through to the apartment’s front door. Mirror A-frame signage and custom vinyl floor decals guided guests through the space, while carefully selected furniture pieces were used to create private changing areas throughout the apartment.
Inside, mirror plinths, mannequins and clothing racks presented the collection in a way that felt both editorial and inviting. Custom-branded mirrors were positioned throughout the space, supporting the changing areas while reinforcing Sportscraft’s identity at every turn.
Every detail was considered, extending to custom coffee cups and a bespoke stencil used to finish each guest’s warm drink with cocoa branding.
The result was a thoughtfully layered experience that carried Sportscraft’s identity through every touchpoint, transforming the collection launch into a seamless and immersive brand environment.
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